Logo Design Brand Design Style Guide

How does one create a visual identity for the global organization behind one of the most pivotal social justice movements of our time? One that loosely references the past, but propels us into the future?

After lots of collaboration, design rounds and vintage inspiration, the initial concept icon we landed on was developed from three interlocking letterforms symbolizing unity and coming together as a people.

The 3 lines move outside of the icon and are consistently used as a tool for emphasis, and a symbol of our power and strength together. 

Bernal Hill, San Francisco - via hoodline

To summarize the branding work, I created a brand style guide for other designers follow and build on. I also designed concepts for posters, letterhead, stationary and accessories. 

The Black Lives Matter global network has evolved the original branding in support of their mission through their social media presence, website, new initatives and apparel (as seen below).

Above, photos via BLM Global Network & a Telfar x BLM
t-shirt collab

Left, Kara Walker by Ari Marcopoulos

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