GREATIST


Brand management Brand Design Illustration Collage 

Greatist is your BFF with health benefits – offering new ways to take care of your health and wellness that are approachable, witty and informative. As Design Manager, I’m responsible for making sure that all design elements are consistent across all platforms (website, social media, collaborations, merch, etc.) A large part of my role is art directing the work of illustrators and designers while leading larger design initiatives and article series.  




Here are some examples of illustrations I’ve created for articles about a range of topics including: supporting local bodegas during a pandemic, voting in 2020 and imposter syndrome. Quirky collages and gifs are a large part of the Greatist brand expression. The youthful, nostalgic and trend-relevant visuals help engage viewers around sensitive topics in a way that feels approachable and non-judgemental. Click an image below to read the corresponding article.



  
I also work on larger initiatives like the design of the Greatist brand book. Using the work of the design & brand teams, we were able to create a guide for anyone looking to learn more about the intricacies, details and personality of the brand.

This initial section is in addition to a full set of guidelines that specify things like logo spacing and image styling.

I have the most fun when I can come up with “blue sky” ideas of experiences or concepts and work collaboratively to bring them to life. Below is a snippet of a mobile concept I created in the Greatist style around vegan chef Jenné Claiborne:







Editorial Design Director: Maddie Weiss, Editor-in-Chief: Rita Mauceri, Managing Editor: Christal Yuen  
Illustrators & Designers: Brittany England, Maya Chastain, Wenzdai Figueroa, Dana Davenport & Alexis Lira

Photo Editors: Dana Davenport & Yendi Reid



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