MEDICAL
NEWS TODAY
Art Direction
Collage
Photo Editing
Medical News Today is one of the fastest growing health information sites in the United States. I was tasked with helping to create a visual aesthetic for the brand book that combined London Underground & Punk with American Science. The result is a rich style of layering that combines textures and treatments that mimic those done by hand for punk zines. Hand-sketch detailing and photocopy-style black and white photography are woven throughout all of the collages for a cohesive look.
Here is how the collages came together with the text to form the initial section of the MNT Brand Book:
Creative Direction: Keith Ciampa, Maddie Weiss
MNT Design Manager, Cover Design: Diego Sabogal
MNT Design Manager, Cover Design: Diego Sabogal
Greatist • Medical News Today • Black Lives Matter
eBay • Zero Hour Zine • Brother to Brother
Mekhi Baldwin © 2021