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MEDICAL
NEWS TODAY


Art Direction Collage Photo Editing

Medical News Today is one of the fastest growing health information sites in the United States. I was tasked with helping to create a new visual aesthetic for the brand book that combined London Underground & Punk with American Science. The result is a rich style of layering that combines textures and treatments that mimic those done by hand for punk zines. Hand-sketch detailing and photocopy-style black and white photography are woven throughout all of the collages for a cohesive look.





Here is how the collages came together with text to form version 01 of the introduction to the Medical News Today Brand Book:




Creative Direction: Keith Ciampa, Maddie Weiss, Diego Sabogal
MNT Design Manager, Cover designer: Diego Sabogal
Director of Photography: Anthony Lasala


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